Brands with something to say create
emotional connections and build relationships
with their audiences. That is brand voicing.
“Several forces are transforming the nature, scope, and structure of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing
increasingly looks like engineering”
Brands with voices.
Brands should stand for something to create emotional connections and build relationships with their audiences. Brand voicing is how they achieve it.