Dealers Advertising Association

Challenges

Fierce competition and very similar strategies make all dealers equal and make pricing the main strategy.

Solutions

Comedy has always been part of our Island and comedians have always been fan favorites. We partner with comedian Raymond Arrieta to create a character and mock other dealers tactics becoming different in the process

Key benefits

The campaign has been going for more than 4 years and FCA dealers network is by far the most respected and profitable dealer netwok in the Island.